Ever wondered what the strategy behind a converting sales page is?
No wait…. there isn’t such a thing because every business is completely different and one size doesn’t fit all.

So let me rephrase that.
Ever been curious about how MY sales page for The Experience that led to $83k in sales over just 12 days during my last launch and continues to lead to driving revenue into the business?

Have you ever wanted to be shown how a real life sales page was made?

How the strategy was developed?

What led to those sales?

Why did so many people choose THAT program/course/offer over someone elses?

At the end of the day, sales often come down to the sales page.

No matter what marketing you do on social media, emails, ads, webinars, etc…. people will always land on your sales page and then make their decision.

If your sales page doesn’t connect, build trust, communicate your value, speak to your customers how it needs to.

I find a lot of regular ‘how to make a sales page’ courses/trainings usually teach you the 'what to do', however I find the 'why's and how's' to be the most important and valuable.

Why you ask? Haha.

Because when you understand 'why' decisions were made in a real life (rather than generalised) strategy, why things were added, why certain language was used, why things were left in or left out, and then of course how I addressed certain things, how I connected, how I built trust, how I built confidence, how I catered to different learning styles, and of course, how I made SALES!!!... that’s the best learning ever because it’s real!!

This style of training (compared to following rigid step by step process), has value that will flood you with ideas that you can apply not only to one thing in the one way it's being explained, but in many ways for many years to come, because you understand the 'why'.

What exactly is this autopsy?

It’s a 2.5 hour video where I go deep into The Experience page’s strategy!!

I dissect, pull apart and explain every element that’s on my sales page for The Experience (that generated over $83,000 on it’s first launch) so you can understand my strategy behind it all.

I go through things including...

• How I designed / created the landing page

• Every section that's on there and why it's important that it's there

• Why I used the language that I did in the places I used it

• Why it was ordered in the way it was ordered

• Why I put certain elements in there

• How I showcased the value

• How I connected with my ICA

• How I addressed objections

• How I addressed my ICA's pain points

• How I catered to different learning styles (skimmers vs those who read every single word many times

• How I proved it could help my ICA

• How I helped people understand whether it was right for them or not

• How I actively sold without making people feel guilty for not buying

• How I validated whether the page was good before I launched

  And so much moreeeee....

Are you excited to jump into this autopsy with me!? I hope so!