So what exactly is it?

It’s a series of 5 x email templates for you to either take and run with (with slight tweaks), rework to suit your brand, or learn the ‘why these exist’ behind them and design your own emails.

These emails are templates written in the Chromatical brand voice (So they’re high energy, super engaging, big on story telling and lols etc) that are designed to welcome people who newly join your email list, to introduce them to your world, to share your story, your why, and to gently introduce them to what you have to offer (without scaring them away with a ‘RAH I’M SELLING YOU THINGS’ from day dot.)

Automations like this are called nurture sequences for a reason. They’re designed to nurture people who newly join your email list into your brand rather than scaring them with big salesy emails from day dot. Business is about relationships, and nurture sequences really help people who have often newly discovered you get to know you on a more intimate level so that they are more likely to buy from you in the future.

When people sign up to your email list, that’s when they want to hear from you. It’s when they’re the most interested in what you have to say and offer and most likely to buy or book from you. If you don’t have an automation setup, every day that goes by they’re getting colder and colder (aka less interested). By having a (well written and strategic) nurture sequence set up in your email platform to automatically trigger when someone joins your list, you are actively building the relationship with them (without you having to manually be sending out emails) and leading them to a potential sale down the track. If you aren’t nurturing people who newly join your mailing list, you’re missing out on some seriously juicy relationship building and revenue down the path.

What emails does it include?

Email 1 - The confirmation email - The one that you want to be super friendly, because it comes right after they’ve opted into your list, and they’re getting the double opt-in email to make sure they really want to do it. If this email isn’t strategic, they may never confirm their email, and you miss out on getting them on your email list.

Email 2 - The Introduction email - To really wow your new subscriber so that they know they’ve made a good decision about joining and to get them excited about the next email, and to learn that your emails are worth opening.

Email 3 - The building connection email - The first emails in this series need to be SO good and so engaging so that your email recipients learn that when your name shows up in their inbox, it’s a good thing that they want to open and read. If they have a bad email experience early on, they may learn that your emails aren’t worth opening and they’ll unconsciously move you to the bin whenever you show up. We don’t want that. So this email really solidifies that your emails are good in the hope that they learn to open your emails forever (which means they’ll hopefully open your sales ones down the track).

Email 4 - The Getting Personal email - The purpose of this email is to reveal the person behind the emails! It’s a chance to introduce yourself, i.e., to give your brand's personal backstory. This is where you differentiate yourself from all the other [marketers, jewelry makers, life coaches, artists, writers, etc.] out there! Because when a customer or client buys or books from you, they’re not purchasing a product/service, they’re purchasing a brand- YOUR brand! - We also gently sell in this email too!

Email 5 - The time to buy email - You share value that relates to something you offer for sale, be it a product or service!! Of course, this is not a hard sell email. This sequence is gentle because we’re nurturing and we’re setting you up for sales emails in the future.

What does each email come with?

1. An outline about the email concept

2. When it’s to be sent

3. The purpose of sending this email specifically

4. The subject line

5. The first line

6. The body of the email (with all the areas highlighted where you should add your personal touches, this includes examples so that you get an idea of what you could write here - You can edit them as much as you like to suit your brand)

7. THIS IS THE SERIOUSLY GOOD PART - I’ve never seen anyone else offer this before. This is what makes this SUCH high value. I duplicate the entire email template, and explain the reason why every part of it exists. Why we added certain parts, why certain things were at the start or end. The psychology and ‘why’ is there so that you can actually understand how these emails were constructed, so that you can apply the learnings to future emails you create OR, if you’re editing the template a lot, you know that if you cut something out, what you’re really cutting out, and what the intention was with having that part in there so you could potentially replace it with something else.
   

Who is it for?

This is for both product or service based businesses who either don’t yet have a nurture sequence, or know that theirs isn’t working well yet and want to rework it. AND for people who want to learn the ‘why’ around emails so that they can level up the emails that they’re currently sending out.

You do need to have an email marketing platform that allows automations, and who can either themselves or can access someone who can help them setup the tech in order for the automations to run when people join your email list. This is the copywriting element that you need to insert into your software.

Due to the nature of this being a digital product, there are no returns or refunds on this item.