I've said it so many times that testimonials are what built my business so fast! Like... SO FAST.

The thing is, often when we get reviews, they're this epic giant slab of text, and the gold nuggets of pearly social proof are mixed in between.

With such short attention spans on social media, and mega fast scanning eyes going over your website, people glaze over big testimonials!

What we want to do is cut to the chase! We want to GRAB people's attention with the information that will mean something to them. And we do that by pulling out the best parts of the testimonials into impactful quotes!

You see, when the best quotes from within a testimonial are buried within big slabs of text, people may miss the most impactful parts that you really want them to see! And we don’t want people to miss them!

There may be 5-10 amazing quotes you can pull out of one testimonial or review. And if you use this simple spreadsheet concept to store, organise and sort them, you can easily see all the value that's within your testimonials/reviews and have them ready to grab and use when you need it for all different purposes.

EG: This is a testimonial I got....

"Trish is AMAZING! I searched for some time to find a business coach to help me find my way. Whilst it was the initial fun/happy vibe that drew me in, I couldn't believe the value that I got from our 1:1 sessions & the confidence that Trish gave me to believe 'I got this!' And now - the ongoing support of being a Chromatical Club member is fantastic - definitely worth the investment! Not only for what Trish provides but also being part of a community of helpful, inspiring, like-minded people - to help you professionally & personally. Love it!"

That first line is a cracker right!! But there's so many other micro quotes in here that might get missed and that you could use on its own.

If you segment every testimonial/review you get into quotes in this spreadsheet, you’ll get super impactful lines that you can categorize into themes which make it easy to find for different purposes.

EG: From that one testimonial you could get these short bursts of ‘woah’...

• "Trish is AMAZING!"

• "I couldn't believe the value that I got"

• "Being a Chromatical Club member is fantastic"

• "Definitely worth the investment"

• "Love it!"

How impactful could they be as a social post, a heading on a landing page, or scattered through your sales pages!!

This review organiser gets you to pull out these quotes from the big testimonial, and categorise them so you can easily filter, sort and find the gollllld parts of your reviews that you need for different purposes when you need them.

Hand this spreadsheet over to your team, your social media manager, your copywriter or anyone you work with for them to snap up these juicy quotes to scatter and share on your behalf too!!