What happened when I got sick during my launch of Unlimited?

"It's like rain on your wedding day..."

This is Ironic. Comical. Validating. Upsetting. SO MANY THINGS 😂

Like.

It’s soo so infuriating, but in the funniest way. I know it happened for a reason.

You might remember I sent an email/social post last week, saying I was feeling a bit off.

So as a just-in-caser, I prerecorded my entire free training that I’d planned to go live with (I usually only record the meat section as I run hybrid trainings) just in case I couldn’t go live.

This week, Floss had a runny nose 😭

I realised why I was feeling off.

Initially I was gutted.

This is the most important launch of my life, the biggest and most important program I've ever created. The training I've spent WEEKS developing so that it helps SO MANY PEOPLE is days away... and I get a COLD??? NOW???

I was originally so upset by it until I realised... that it doesn’t matter.

I was upset because I was still in my old live-launching mindset where if I'd have gotten sick for a launch back then, literally my next 6-months of livelihood would've been dramatically affected.

But

👉🏻 That’s WHY I set up my business model following my own Unlimited design.

👉🏻 It’s WHY I don’t rely solely on live launching anymore.

👉🏻 It’s WHY my program Unlimited exists, so that when life throws you all-too-common-surprises, you don’t get shaken much because everything can keep running.

I’m literally selling a program designed to help with circumstances exactly like this!

This is all so 'perfectly timed', that you might think it was a marketing strategy, planned from the beginning to prove the importance of everything I talk about in my free training, and what I help people build inside Unlimited with... but it's not. My head feels like it's going to explode and I can't talk without irritating my nose and causing a sneeze. And of course, I just wouldn't be deceptive like that.

I almost think the universe is trying to help me by this timing. To really put my money where my mouth is and show you exactly how impactful an Unlimited business is in REAL TIME - I'm literally sick during the middle of a launch meaning I can't 'show up' - And I'm here to show you in a real life case study, that it doesn't have to matter if you have a future-proof business model.

If I still relied on live-launching like I used to, and I got this cold right now, I’d either have to reschedule my launch because I couldn’t show up, which means I’d lose the entire prelaunch ‘onramp’ I built, all the momentum I built, the emails all scheduled have already been sent and the timing would all be off. It would be a mess.

OR, I’d have to let it continue and scramble changing all the promises I made, not showing up online, not do the live elements... which if you live-launch, you know everything you cut out impacts $$. And when your next 6 months of revenue rely on that… the stress is NEXT LEVEL.

But I’m just not in that boat this time.

I’m cucumber level of cool 🥒😎 (but nursing a box of tissues).

Don’t get me wrong I'm SO mad about being sick, because being sick really sucks and I've had enough 'sick' to last me a lifetime.

But fear about survival in business because of this impact? No fear. Because I run an Unlimited business model.

MY Unlimited business model... that's designed for digital businesses to continue to run even if you stop.

And right now, I need to stop.

Right at crunch time.

What I'm all about, what I do and teach is LITERALLY THIS!!

I show you how you can set yourself up to not get hit from things as simple as a cold, all the way up to longer term things like burnout, mental health issues, chronic illness, or even if you want to go for a holiday or start/grow a family.

I know this cold was meant to happen so I could write this email and also to experience it in action myself to validate exactly how it all works in real time.

So here it is.

Me...

Practicing what I preach, proving that what I do works and matters, and hopefully showing you the importance of you too building an Unlimited business model, that can allow you to not panic at colds or worry about the unpredictability of living the life of a human being.

So why aren't I stressed?

You'll learn a LOT about how my business is future-proof and sustainable because of my business model, inside my free training - It walks you through the 5 steps you need to do to future-proof yours!

I understand from a birdseye perspective, and from a planned perspective, how my business generate's revenue year round. I can see how my evergreen selling processes, my launch without live launching process, and all the other strategies included inside Unlimited mean I have permission to relax and allow myself to rest through the cold instead of pushing through it reactively.

This is just a week out of my 12 months. I’ve got the rest of the year to sell. Which I wouldn't have if I relied solely on live launching.

(That will all make more sense if you watch my free training, so be sure to register.)

Once doors close to this BETA round of Unlimited that I'm launching, all of the BETA bonuses go (personal support from me and the opportunity to contribute and play a role in forming what specifically it comes as I’ll use your feedback and circumstances/businesses as examples as I create the rest of the content)

Then it’ll go onto my way of running Evergreen (explained more in the free training) where everyone gets their own launch year round. But all of those BETA round bonuses won't be repeated again, and it'll be available as self-paced study!

I can’t explain the weird feeling I have, being ‘blessed’ with a full blown cold during the most important launch I’ve ever run.

Because sure, it'd be great if I wasn't sick and I could do all I hoped to do.

But because of exactly what I teach... Financially, I'm ok! My business is future-proof. It's sustainable. It can continue to run even if I stop. And I choose to stop. And I have the freedom to do so.

This is the life I want for you!

Experiencing this feeling myself - actually depending on my own Unlimited business model in real time, while actually being prepared for it - and having it in place so that it does it’s job - and noticing the clear difference to what it would've been using my old business model is WILDLY validating and empowering. The calm where there’d usually be tension and stress so thick you could butter toast with it is so unfamiliar but so welcome.

I so wish this for you.

If you sell digital products (or want to and you want to do so after setting up a business model to facilitate it) and you want what I’m having, then either watch my free training or check out Unlimited - or both. Both so valuable.

This cold - thought I’m totally mad at it - is so meant to have happened.

I know this experience will be used forever in emails in my own evergreen funnels (tweaked to make sense for evergreen), shared as examples in interviews, used as social content, referred to in podcast episodes for sooo many years. This literally showcases the HUGE importance of what I talk about.

So what's the go with the training now?

I'll be sharing my backup prerecorded version tomorrow (I just have to edit/upload it).

And it’s more funny when you watch it because I literally talk about the impact of getting a cold during a launch 😂 and these training slides were made weeks ago and recorded pre-cold!

I actually feel like this launch is stronger because of this happening. It speaks volumes. It’s real life proof in my methods, in my framework. It’s a real-time example of the reality happening that I teach, and that I’m passionately trying to explain.

I just honestly can’t believe it 😂😂😂

"And who would've thought? It figures."

The training is also going to make 4736273x more sense now that you’ve heard/seen this lol of a launch.

Health stuff is rarely in our control. We can’t schedule it in for convenient times, which is EXACTLY why you need a strategic business model to support existing as a human being, owning a digital business.