Why you need to stop trying to write 'properly'. It's stopping you from making sales

I know so many of us fear, stress and avoid writing social media posts, website copy or emails because we don't feel like we're good enough at writing yet.

Well... You don't need perfect spelling and grammar, you don't need to write 'properly', and you don't need to be an actual copywriter in order to write well. In fact, writing well differs from business to business. And it happens that most of my kind of clients get the best results when they stop trying to write 'properly'.

Sometimes people don't realise this, and instead over-complicate their words trying by to be a 'proper' writer because they're doing business stuff so change how they naturally write because they feel it needs to be 'proper'.

The thing is... the more you overthink the language you use instead of just writing naturally, the weirder, less relatable, and less readable your copy gets.

Which means then people don't really connect with it, understand it, or engage with it. They learn that you're not really worth reading, so unconsciously form the habit of scrolling straight past your posts or deleting your emails, which results in fewer sales/bookings and a decline of followers.

If you were a Friends watcher, it's kind of like this....

Joey thought he was doing the right thing by making his language 'proper', whereas it was just so WEIRD!!! It's obviously an extreme example, but it's what a lot of people are doing, just on a smaller scale.

You just need to write naturally which is often how you'd talk to a friend.

It feels weird because you think you're doing the right thing trying to write 'right', whereas actually you're actually just a variation of Joey haha.

It's easiest to just trust the words that come naturally to you, and roll with those.

The above 'dear baby-adoption-decider-people' is MUCH more readable, relatable, and engaging (for most of my kind of clients) than if you were to sit there thinking about how to say it 'properly' and trying to articulate it 'right'.

Language is important. And that's often why people feel the need to correct themselves and turn their posts/website/email copy into 'proper' language. Because of that, you end up spending SOOOO long writing your content, then you hate doing it because it takes so long. And because no one connects with it because it's weird sounding, no one's engaging or buying/booking, so you throw your hands up thinking 'what's the point!'

When you treat 'content creation' a bit more like just 'talking' instead of 'being a writer', you'll spend way less time on it, the copy will be WAY stronger, and you'll probably end up enjoying the writing side of marketing way more.

So.... promise me you'll take a writing chill pill and try loosening up on feeling like you have to write 'properly'?