Day 1/5 of big announcements - Chromatical Club is closing it's doors
It’s day 1/5 of big announcements, and they are big.
They’re also emotional, sad and exciting all rolled up into a big blob of feelings.
You might have seen me posting about a big pivot in Chromatical that’s coming.
You might have already seen that I’m clearing out The Experience as I won’t be offering it in the direction my business is going… and you might be wondering what’s next.
Well… Today and the next few days you're going to find out.
Chromatical really is pivoting.
What I offer is changing,
My ICA is changing,
And the type of businesses who I serve is becoming much more niche.
So it’s not just The Experience that I’m saying goodbye too, I’m also going to be closing the doors to Chromatical Club for the final time in April 2023.
More on that in a sec, but it’s important for you to know this…
Your last chance to join Chromatical Club will be on September 30th. If you want to get in and experience it, get personal and strategic help from me and my team at this price point, at this level of access to me and within my current niche, this will be your last chance to get involved before the Club closes for good in 7 months.
Yep, I’m closing the doors to new members so that I can spend the next 7 months really helping those in there before doors close for good. September 30 is your last chance to GET IN THERE!
And most importantly, if you’re already in there and you’ve been quiet or 'waiting till next month' to use it, it’s time to stick your head up and realllllly use it.
🌼If you’ve heard incredible things about the 100+ video trainings,
🌼If you’ve heard how valuable and transformative the individual, personal strategies I give those in my Business Boom Plan
🌼If you’ve heard about the live workshops from my team on goal setting & content planning inside the Business Boom plan
🌼If you’ve heard about the years of past topics, challenges, conversations and support that’s been offered that you can scroll through with incredibly valuable and detailed answers in any plan
🌼If you’ve heard of the INCREDIBLE community of genuinely kind, loving, supportive and giving people who really want others to do well and want to be a part of it…
Then this is it.
This is the time to get in there and soak up EVERY SINGLE PART of what Chromatical Club offers while it’s still here.
Last chance - Click here to join!
Attend everything
Binge everything
Really really use it, because I won’t be available at this level of accessibility, capacity or price point) again.
Even if you’re thinking of joining (or are already in) the Community Plan… Ask the community questions and advice and join in the weekly posts, because The Club is filled with a WILDLY great bunch of people who you could get so much value out of becoming business friends with.
If you sign up to Business Boom, you’ll be on the monthly payment plan until April 2023, so instead of the 12 month commitment, it’s just 7 months.
You can also join The Community for just $9.95 to build connections with the creative business community and get INCREDIBLE support from my team, prompts through the month to be accountable and take action, to practice pricing to get social prompts and SO MUCH ELSE!
Come September 30, 2022, I won’t be accepting any new members to The Club, and it won’t be visible as an offer on my website anymore while I prepare for the changes coming.
The only other way to join if doors are closed is if you come through the backdoor to the free community plan if you buy any of my program’s like The Experience.
So why the pivot, why the change, why the closing of everything I’ve built to date?
You might not know this, but I’ve spent most of this year working from bed because of a mystery illness. (Don’t worry, I’m doing a lot better now which is AMAZING I tell you), but as someone who's also had Chronic Fatigue for many years now, this is my body's sign that I can't keep going this way. I need to build a business that's sustainable for if something happens without it impacting me or my clients.
I put my clients first this year when I was unwell. I didn't get to rest when I needed because I didn't want to let anyone down. That's on me for sure, but it really did show me that I needed to build a business that worked with my life, rather than trying to get my life to work with my business. The way I’ve built my business to date is very hands on for me. I don’t get to take holidays or even just a break (I always intend to, but I never feel like I can because The Club never sleeps).
I had to find a direction that was sustainable and high value and highly transformational for those who I helped, where I could take time to rest if needed without any impact to my clients, where I could take HOLIDAYS! (omg, what are they?) I spent so long trying to figure it out as it sounds like the unicorn of business models. But I figured it out.
I started by re-designing my brand from the ground up. Doing all the foundation work from the beginning. I actually went through my Marketing Plan Experience again from scratch, and from the perspective of pretending I had no business, to see what it would pull out of me if I had no foundations already. It was VERY interesting to do. I seriously recommend grabbing that while it’s still available and on sale if you haven’t yet. It just really makes you think.
From doing that, my new business direction was actually sparked from being unwell. From being in this position I’m in. I wanted to help people scale their businesses in sustainable ways. That didn’t cause burnout, that didn’t mean they had to work in their business 365 days a year. That would give them freedom to live their lives however they liked… just like I need to.
But in order to do that, I had to niche down a lot. One of my biggest learnings from Chromatical phase 1, was I was no where near niche enough.
A good analogy for why I need to niche down would be like gears on a bike… If I was using a high gear, in order for me to get to the top of the hill, I’d be peddling really fast, I’d be going really slowly, and it’d take me a long time to get there. But I need to build a business that makes it easy for me to climb, because that’s really important for my health. I don’t have the energy to be peddling so fast and not getting much further. I mean, It’s not, not-doable. To have got where I am is evidence of that, and if I kept going the way I am, I’d still eventually get to the top (if I didn’t burnout my gears!) But it’d be way more exhausting, time consuming, so much more work, and way more expensive. And I don't have the kind of capacity to push like that. That’s not practical and it’s also not what I teach.
So I chose an area of business where I knew I could make the most impact, where I can really challenge myself (I live for the challenge), where I can really lean into the part of marketing that I specialise in (high-level strategy!) I’m niching down to help people who run business models just like me. People who sell courses, memberships, group programs and digital products, who usually sell them by doing live launches and need to find a new way of selling their products in a more sustainable way (without losing the revenue that comes from launching, if anything, growing the revenue!)
Because they are in the same niche as me, and I’ve been in the exact same position (wanting to stop or do fewer live launches and find strategies that still sell what I offer year round, without having to risk burnout and so many other things), meant all the strategies I develop and share in my new offer, I can also use myself to grow, experiment and scale my own business without live launching and show others how it’s done.
It’s so aligned, and works with my health because there’s no 1:1 live component, so if I need time off I can switch on my own marketing strategies, and both me and my clients won't be impacted if I take time off. So I know I can rest and not need to show up online when I can’t, because it's not part of my business model. And then when my health is awesome I can go all in. I can run webinars and workshops, show up online and batch content and do what I like. I have options, and finally my business will work around my life and not the other way around. It feels very full circle now, because I also get to help others achieve the same thing I need from creating something that I needed myself.
I found a way to do the part of business I love the most (strategy), that was in a low gear, that got me up the hill easier with less energy, and faster while creating huge impact to those I worked with.
I tried for so long to find a way to do my new direction while still having The Club, The Experience etc, however my ideal client avatar and niche weren’t the same for each offer - There is some overlap of course, I know quite a few of you who will be itching for what’s coming. But if I wanted to go all in and my have message be really strong and clear, having my old offers would be confusing to new clients. So I needed to follow the advice I’d have given others, and go all in on my new and aligned vision.
I made the call, a tough one, and I know in my heart and head it’s the right choice and I know you’ll support me in Chromatical phase 2.
I know some of you will LOVE my new direction and niche, you’ve possibly even been waiting behind the scenes for me to make a big change like this.
Because I want to continue to support my Chromies in The Club as much as I can through this transition, AND give people who’ve always been tempted to give the Club a whirl but needed that little timely nudge to make the decision, I’m not closing The Club in the short term, I’m keeping it open for another 7 months so that I can go all in and help you so that you have the time to really really take everything from me, from Jordan, Sarah and Chloe while you can. BUT... doors will close to new members at the end of September. So if you've been thinking about it, it's literally your last chance.
I'm really excited about my next phase, I feel like my health problems over the years really have led me to this point of change, like that in itself had a purpose for me. And that's really something I never would've expected in this really difficult ride I've been on.
I truly hope you’ll understand and be kind and supportive AND lap up every ounce of goodness that The Club offers over the next 7 months and use that as time to go all innnn and suck up all the goodness, or jump in for the first time if you want the chance to use my brain while you still can!!
What’s next though, where I’m pivoting, what’s brewing, what’s launching early 2023 is HUGE, for you, and it hugely aligns with my health.
You’ll want to stay tuned for tomorrow’s email to hear about what’s coming, the direction I’m taking Chromatical. HUGELY different. It's exciting.
Click here to join The Club for the last time
Or if you’re already a member, Click here to login and get STUCK IN!!
Exciting times ahead
Trish x