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Author: chromatical

This Dirty Dancing quote can be used as the perfect marketing analogy for whatever you do. "The steps aren't enough, feel the music". You can’t just go through the steps or processes in your marketing strategy, or what you do will still come across clunky, forced and inauthentic, exactly the same as it does in dance. And no one wants to watch that. When you add that all...

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[vc_row][vc_column][vc_column_text]Want to know what I did about a week ago? Well I’m going to tell you haha (Sadly it wasn't bingo 😭)   I wrote this post. I also wrote like 5 others! Why am I telling you this? Because I’m not always oozing creative flare. I’m not a never ending stream of content. Sometimes I write a post and think… blerck, that’s DULLER than the beige...

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[vc_row][vc_column][vc_column_text]Want to know something you can’t do? Keep everyone happy. So why are you trying? Why are you writing your posts in fear that someone who would never buy your product or book your service won’t take action on what you say? Why are you holding back your personality incase it doesn’t gel with someone? Why are you making things to suit every kind of person in the...

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I love a conference. Like. Love them! Even if they’re riddled in sales pitches 😂 there’s still learning in those.   I get asked by my coaches and the medical peeps in my life what gives me energy. Because for me it’s a pretty important thing to know. As someone coming out of the other side of Chronic Fatigue Syndrome, (don’t worry, I’m okay, I’m really really...

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[vc_row][vc_column][vc_column_text] DREAMS. In one of my first videos, I talked about the importance of finding your biggest stupidest most unimaginable bonkers crazy dream.   The dreams I hear from clients vary greatly. Sometimes I’ll pull them up on it because I know that their dream is something that they think is just ‘do-able’ and they’d dream bigger if they believed in themselves more. But sometimes, their biggest dream...

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Everything is content. You just have to look for it.   Here’s my example.   A few weekends ago, I needed a burrito. Needed one. NEEDED. Chris and I were starting a diet the day after (which didn’t happen but that’s another story) and it was all that was in my takeaway addicted mind. BURRITO. I opened the app and went to the burrito shop to order my fav...

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Disco balls certainly aren’t boring. Want to know what else isn’t boring? Your every day posts about the things you might find mundane in your business. 😱 I know right?   Packing parcels to post? Yawn. Getting an angle right on InDesign? Who’d even watch that? Sewing the hem on a dress? Bore core. Preparing a document for a client? Um who’s gonna care about that?   Let me tell you who’s...

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'Ads don't work' is a phrase I hear so often that it was the reason I created a one on one session to show you how blooming amazing they can be.   'Ads don't work' is kind of like me saying, 'That recipe is vom'. When really it's not vom, I just didn't know what I was doing when I made it and kinda buggered it up....

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